This augmented reality platform will remove physical cues as adidas look well as wait times while simultaneously promising the most fluid point-of-purchase to date. The adidas and Concepts partnership store is set to open its doors officially on Friday, August 25th at 73 Newbury in the heart of Boston's bustling shopping district. To celebrate the grand opening, adidas and Concepts have been running a Boston-wide experience in which fans can track down secret locations disclosed through clues on Concepts' Instagram. At each of these secret locations, Concepts will be handing out seven mysterious keys to the first seven who line up by the adidas Concepts truck; a select number after those will receive special VIP cards, which promises exclusive opportunities and experiences at the adidas Concepts store in the future.
Back from the early 80's we bring you the adidas Concord Mid from the adidas Spring 2010 collection. The mid-top silouhette with the ankle strap give this these Concord Mids a real retro look. The two featured colorways were created to represent the Eastern and Western conferences of the NBA. The uppers consist of smooth and perforated leather, as well as some great adidas shoes color and texture accents on the strap and 3 stripes. Both pairs also come with tri-colored laces and 2010 printed on the back of the heel. Patrick Ewing's namesake brand has come back strong since returning last summer. There are also some dope adidas classics that he's associated with, one of which we get fairly often in Jeremy Scott-remade collabs, in the Metro adidas neos Attitude.
This isn't exclusive to the Yeezy line going forward, but a permanent change across all adidas Confirmed App releases. You'll have a chance to use the update when the Yeezy Boost 350 V2 "Zebra" restocks on June 24th. Stay tuned for more updates. There's no doubt that the upcoming Kanye West x adidas Yeezy 3 sneaker collaboration, which is currently rumored to drop during the All-Star festivities, will be one of the most coveted items of that weekend. adidas knows that anything Ye touches will incite a high level of excitement, so the brand is prepared to avoid any sort of chaos by introducing the adidas Confirmed app. With this new app by adidas, you can easily reserve a pair of the Yeezi 3 without adidas superstar having the need to show up at a brick and mortar.
We first gave you a look into this momentous collaboration project between adidas and 26 of it's adidas Consortium retailers worldwide that includes some notable retailers, DQM, HUF, Bodega, and more. Now it seems we have some more information on the extent of this collaboration project and what it entails. The 26 retailers were brought out to adidas headquarter's in Germany and paired up with a letter of the alphabet then began to work on their version of the adidas ZX running shoe. We'll have more updates on this in the upcoming weeks, stay tuned. letter J' take on the adidas ZX 500 is a deceptively simple design with functional and subtle additions that build on the simple upper perfectly alongside some more eyecatching touches.
The hexagonal detail goes beyond the low-key detailing on the upper, with a honeycombed rip stop style material, red ghilly lacestays, a heel pattern that carries a thorn print to reflect the Compound Gallery's focus on art. Reflective material sits alongside black denim, with the decision to add Dellinger Web technology to the midsole. Completed with patterned laces and an aerial view on the footbed, performance meets creativity, head-on. Look for the Just Be collaboration in September 2008. Boston-based Bodega's clever storefront design with the entrance concealed behind a mock convenience store front has become the stuff of legend. Offering a "hidden in plain sight"-style aesthetic, the brilliantly cheeky speakeasy-style entryway offers an experience unlike any other retailer.
Now Bodega is bringing that same aesthetic onto their newest adidas collaboration, adding unique details and references onto the adidas Kamanda and the adidas Sobakov without subtracting adidas ultra boost from the striking silhouettes to create a soccer-inspired collaboration perfect for a World Cup year. The adidas Consortium City Series is back with round three this time collaboration with Paris' Colette, London's Crooked Tongues, Toronto's Livestock and Tokyo's VA. Just this past November we saw the adidas Consortium City Series 2 with Norse Projects, SlamJam, DQM and SNS. As with the previous series each city designed a sneaker named after their respective city with colors favored by the collaborator. Take a look below for full details on each and look for their availability at adidas Consortium retailers soon.